Which is why proper firearm storage and safety is paramount. I teamed up with director Jamie Rafn, agency Laughlin Constable and producer Vincent Geraghty to edit this poignant 15-second spot for Master Lock and sub-brand Sentry Safe. I also was our sound designer, and chose a minimal approach with limited ambiance and no music, creating a palette of unsettling silence.

Do the right thing and secure your firearms.