They’re back, baby! Known for changing the way people watched TV in the early aughts, TiVo is here a with new generation of smart TV integrations built for the way we watch now. And with a new mascot: introducing TiVo Guy!

Directed by Evan Scott with Porch House, I had the privilege of editing this piece with Forager, and creative direction from Jason Hines. It’s a Grade-A comeback for this iconic brand, a tribute to today’s version of channel surfing, and a truly epic introduction of an anthropomorphized logo.