But don’t worry, there’s something you can do about it. Enter DampRid, and the wild spots I edited with director Miles Gillespie for Laughlin Constable. These are a bold play on the visceral reaction one typically has to damp, musty smells, and perhaps recall Ruben Rabasa’s iconic I Think You Should Leave performance. They’re memorable: the initial run resulted in an 83% increase in brand recall for DampRid.