2024 Clio Award Bronze Winning Entry
Category: Editing
The American Society for the Prevention of Cruelty to Animals works to save animals from dogfighting, puppy mills, hoarding and other cruelty situations- they provide medical care, behavioral rehabilitation, and help thousands of animals find loving homes every year.
But instead of creating another tear-jerker featuring Sarah McLachlan, we flipped the script to deliver this hopeful message from the perspective of the animals themselves- through their eyes.
Forming the core of Laughlin Constable's multichannel campaign, these heartwarming, cinematic journeys embed you directly into the profound transformation these animals experience: from rescue, to rehabilitation, and ultimately to loving homes. I worked as lead editor to stitch together stories of once-neglected animals getting a new lease on life.